So, what is the difference between sales, marketing, and branding, anyway? People often lump those first two words together, when they are in fact quite different roles – and require different talents!
In this episode of Restoration Today, Jeff Jones, the Director of Sales and Marketing for Violand Management Associates, brings his knowledge of the industry – after having spoken with hundreds of restoration companies – on what solid sales and marketing people or teams look like, the differences in sales people (aka hunters vs. farmers), and also discusses the role branding plays in it all!
Jeff is a regular C&R contributor! Find his articles by searching his name in the search bar at the top of www.candrmagazine.com.
This episode is sponsored by Encircle!