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How to Create a Meaningful Message About Everyone Else’s Noise Super Bowl ads are just that—the Super Bowl of marketing, and as a marketing professional, I look forward to watching
Toss out the guesswork and rely on the expertise of those who make it their business to understand the nuances of effective marketing.
How to Create a Meaningful Message About Everyone Else’s Noise Super Bowl ads are just that—the Super Bowl of marketing, and as a marketing professional, I look forward to watching
Welcome to this C&R Roundtable discussion on sales best practices! This conversation brings together several industry professionals from all levels to discuss the art of sales in the restoration and
As a manager or business owner, trying to get some advice on whether a strategy or service option is right for your business can feel like a difficult process. The
Compound your growth by investing in commercial sales When considering going after commercial work, it’s important to understand the differences of your target audience with other marketing verticals you may
In the early 1990s, my restoration company was on approved vendor programs of several of the largest insurance carriers serving Southern California. We were getting a large volume of claims
For the seventh year in a row, Excel Supplies spearheaded the Restoring Christmas Toy Drive benefitting The Children’s Network of SWFL. This year, the toy drive helped spread Christmas cheer
Sales in restoration is unique. It takes a unique mix of consultative sales, empathy, and innovation. In this episode of the Restoration Today podcast, BluSky Chief Sales Officer Dan Flanagan
I’m writing this for anyone that has difficulty acquiring new customers— for anyone that has had difficulty hearing back from people that you have given your business card. Let’s face
COVID-19 left its mark on every industry and the cleaning and restoration world was not spared. While everyone tries to acclimate to the new and different ways our society functions,
Targeted Ad Campaigns for Water Damage Marketing A majority of water damage companies tend to focus their lead-capturing strategies within their local markets. However, if there is one thing to
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