Lynx Franchising and Outdoor Living Brands recently announced their official rebrand to form Empower Brands, a newly named umbrella company focused on championing the success of its franchise owners. With more than 700 locations in the United States and Canada, the company operates leading commercial service franchise systemsJAN-PRO, Intelligent Office and FRSTeam as well as residential service franchise systems Archadeck Outdoor Living, Conserva Irrigation, Outdoor Lighting Perspectives and Superior Fence & Rail.
BizCom Associates will go Beyond PR to support Empower’s franchise development and other marketing efforts with an integrated media relations, digital PR and marketing communications program.
“With the rebranding complete, the timing is perfect for Empower Brands to take a fresh new approach to its PR and marketing communications,” said BizCom Associates co-founder and COO Monica Feid. “They are a perfect compliment to our portfolio of world-class, multi-brand franchise clients, and we look forward to using an array of communications tools to help each of these dynamic brands grow their franchise networks across the nation and beyond.”
About BizCom Associates
Established in 1999, BizCom Associates specializes in helping international business leaders, entrepreneurs and franchise companies promote their products and services around the world. The agency’s services go Beyond PR to include crisis communications, digital marketing, publishing, design and other creative services in addition to traditional PR support. For more than 20 years, BizCom has been ranked among the nation’s Top Independent PR Agencies by industry trade publication O’Dwyer’s. The agency also has been ranked multiple times as a Top Franchise Supplier by Entrepreneur magazine.
About Empower Brands
Empower Brands was rebranded in 2022 as a product of the integration of Lynx Franchising and Outdoor Living Brands. Empower encompasses seven industry-leading brands across commercial and residential services: JAN-PRO, Intelligent Office, FRSTeam, Archadeck Outdoor Living, Outdoor Lighting Perspectives (OLP), Conserva Irrigation and Superior Fence and Rail. Empower is dedicated to providing its customers with the highest quality products and services in the commercial and home services industry while simultaneously delivering its franchise owners committed personal support, tools and empowerment to pursue their own success. Empower Brands is a portfolio company of MidOcean Partners, a leading private equity firm with an excellent track record investing in successful, growth-focused franchise businesses. For more about Empower Brands, visit the company’s new website at EmpowerFranchising.com.