5 Questions with Roman Renderfrance

Roman Renderfrance is a third-generation restorer with 15 years of experience, currently managing the Emergency Services Division of France & Company in Wenatchee, Washington. Founded in 1952 by Howard France, France & Company is the largest full-service restoration company in Central Washington, providing restoration services to its clients for over 50 years.

1. HOW DID YOU GET YOUR START IN THE RESTORATION INDUSTRY?

I started helping out on water damage projects when I was 16, and then I came to work for my parents full time in 2007. Shortly thereafter, we had a long-term carpet cleaning technician retire, and I was naturally “encouraged” into that role. Over time, I became more involved with the restoration side of the business; but looking back, I am very happy to have that cleaning experience as a foundation for my restoration skill set.

2. WHAT CHANGES OR TRENDS DO YOU PREDICT IN THE RESTORATION INDUSTRY?

I feel the next few years will bring about a new level of clarity and accountability to our industry. These changes should be universally good for the insured, honest contractors and fair insurance carriers, with some limited but necessary casualties along the way.

3. WHAT DO YOU LIKE MOST ABOUT BEING IN THE RESTORATION INDUSTRY?

It’s a cliché answer, but the fact that every project is unique and challenging in its own way is what keeps it engaging, while helping people through a difficult situation keeps it fulfilling. The capacity for this industry to keep refining one’s knowledge is awesome, and being able to complete projects successfully while figuring out a few small things to do better on the next one means there is no end to professional development.

4. WHAT ADVICE DO YOU HAVE FOR THE NEXT GENERATION OF LEADERS?

There are numerous issues facing this industry right now, some of which are going to come to a head in the coming years simply due to their enormity and the impact they are beginning to have on the insured. I do not feel that lasting solutions to these problems can be made without honesty and integrity from our industry representatives, and for that reason the only advice I would have for future leaders would be to never compromise their integrity, even if it means some minor setbacks occur on the path to legitimate resolutions.

5. WHO HAVE YOUR MENTORS BEEN IN THE INDUSTRY?

Without a doubt, my parents have been my most valued mentors, in spite of the inherent complexities of a family business. I continue to learn from them every day. I have also been incredibly lucky that, even since the beginning of my career, I have had access to some of the most knowledgeable and engaged people in this industry, with a number of them becoming good friends, most notably Ken Larsen and Ernie Storrer.

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