Michael Goldberg, CR, CGR, is a master electrician, plumber and carpenter, as well as founder of RestoreCore, a full-service water and fire restoration company. Goldberg has enjoyed a thriving career marked by many high points, including earning the 2015 Martin L. King Award. A long-standing leader within RIA, he has served as chair of the Restoration Council and treasurer on the RIA Board of Directors. He recently stepped down from the RIA Board of Directors after many years of service.
1. WHAT DOES THE CERTIFIED RESTORER (CR) DESIGNATION MEAN TO YOU?
I have always been a supporter of education for my family and business. Reaching the highest level of education in the restoration industry is a great accomplishment, especially considering there are fewer than 500 active CRs in the world. It has given me knowledge and experience that I would otherwise not have.
2. WHAT PROFESSIONAL ACHIEVEMENTS ARE YOU MOST PROUD OF AND WHY?
Marrying my wife Diane over 50 years ago, watching our three wonderful children grow into productive adults and then being surrounded by the six best grandchildren gives me the solid foundation in my personal life that allows me to be successful in my professional life. Diane supported me from the beginning, put up with my crazy ideas and gave me encouragement to be successful. Being business partners with my son, Andy, and watching him grow the business from a local company into a regional company is especially gratifying. Being selected for the Martin L. King award left me speechless.
3. CAN YOU DESCRIBE MARTIN (“MARTY”) L. KING’S INFLUENCE ON THE INDUSTRY?
His insightful ability to see the future of the industry stands out.
4.WHAT IS YOUR ADVICE FOR THE NEXT GENERATION OF RESTORERS?
Concentrate on the business aspects as well as the technical aspects of the company. We tend to get too involved in the technical parts of the business and lose track of how to run the business profitably. Know your numbers.
5. WHAT IS THE BIGGEST CHALLENGE OR TREND IMPACTING TODAY’S RESTORERS?
Reducing overhead. The trend has been for the restoration contractor to absorb more costs as overhead. For instance, we are required to use specific software. This software may not provide any advantage for the restorer or add value for the property owner. The software and other costs can be from 5–15 percent of the job value. Restorers need to find a way to reduce overhead and meet ever-increasing demands.
